Scenario

Floods are natural phenomena that occur following particularly heavy rainfall or due to the overflow of rivers and streams, and involve the temporary inundation of areas that, under normal conditions, are dry and not subject to the presence of water. Following floods, communication routes often become impassable, bridges can suffer significant damage or even collapse, while buildings and homes are frequently structurally compromised and therefore uninhabitable. The soil also deteriorates due to erosion and debris transported by the waters, which are often contaminated by chemicals, waste, and sewage, thus creating a serious health risk and favoring the spread of diseases. The affected communities must often abandon their homes, suffering the loss of assets and livelihoods. The interruption of local economic activities such as agriculture, commerce, and industry generates further damage to the territory's economy.

Post-flood context

During floods, the immediate evacuation of women and children to safe places is a priority. However, the reality on the ground is more complex, and the availability of safe shelters varies according to the regions. Some of the displaced people are accommodated in temporary shelters such as tents, open-air camps, or makeshift structures, providing immediate but not long-term relief, increasing the risks for women and girls, also in terms of gender violence and exploitation. In some areas, more structured reception centers are set up, offering enclosed or semi-enclosed spaces for a short period. In the context of the flood, Pakistan almost always finds itself facing a serious food crisis, aggravated by pre-existing levels of malnutrition: most of the food, mainly rice and lentils, is distributed through humanitarian aid. Furthermore, the rains have a strong impact on food production, limiting the availability of products and increasing prices. Due to the reduction of drinking water, many people drink water polluted by the floods and are exposed to a very serious risk of disease and consequent malnutrition.

Target

The identified target concerns mothers with newborns, before weaning, who are in emergency contexts, such as those caused by floods. These mothers, generally between 20 and 40 years old, must face the task of taking care of their children in an unstable environment, often with limited resources and reduced access to basic services. The needs go beyond mere daily survival, involving the need for solutions that can support breastfeeding, hygienic care, and the protection of children in a difficult environment: many mothers do not breastfeed, or do not know how to do it correctly, and often feed their babies black tea, aromatic herbs, or powdered milk prepared in an unhygienic manner. Mothers also need essential foods with high nutritional value and rich in iron: more than 40% of mothers suffer from anemia even before the emergency.

Concept

The name "Kolachi Kit" pays homage to Mai Kolachi, a legendary figure in Pakistani tradition, a symbol of maternal courage, nourishment, and protection. The kit is inspired by her act of crossing the sea to save her son, proposing itself today as concrete aid for mothers in emergency situations. The content of the kit includes:
1. A squeezable baby bottle with a maximum size of 16x7.2 cm in medical-grade, heat-resistant, compressible, and easily washable silicone.
2. A set of water purification tablets, essential in contexts where drinking water is not available.
3. Ten milk tablets, which represent an alternative to powdered milk, more hygienic, pre-dosed, and simple to prepare.
4. Single-use sanitizing wipes, individually packaged to prevent contamination and facilitate use on the go.
5. Low-calorie, high nutritional density bars, formulated to offer a rapid intake of energy, vitamins, and protein to the mother.
6. Self-heating elements, designed to generate heat in a controlled and prolonged manner (up to eight hours), useful both for heating the milk in the baby bottle and for providing warmth to the newborn in adverse weather conditions. These devices do not require electricity and can be manually activated, making them ideal for use in emergency contexts.
7. Container with dimensions 14 x 22 x 5 cm, made of ABS, a rigid and opaque plastic, widely used for technical components due to its resistance to impact, chemical agents, and humidity. The external surface is characterized by a non-slip rubberized texture, which ensures a secure grip even in adverse environmental conditions, such as wet hands, mud, or inclined surfaces. It addresses the activities of: containing, conserving, eating.